Mark Simpson argues that relying too heavily on OTAs is risky because you're building your house on someone else's land. Hospitality is easy to start but the quick revenue from listing platforms can make operators complacent about direct bookings.
The hospitality industry is like no other. I don't know any other industry out there that you can start a business, upload a couple of pictures to one or two websites, and are guaranteed to bring in revenue. So I always say it's a blessing and a curse. So it's a blessing that you can go and pretty much guarantee to get revenue when you start up your business. But it's also a curse because the more that you rely on another platform, you get lazy. And the problem with that is that you are building your house on someone else's land or you are playing in someone else's sandbox.
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