Are you ready for Book Direct Day? (1st Feb 2023)

Mark Simpson walks through free resources for Book Direct Day on February 1st: Boostly's five-day AI training, email templates from Tracy Northcott, Instagram content from Paul Anderson, and a toolkit from ICND. Post, email, and share on the day to drive direct bookings.
Questions this video answers
1 February 2023
Amy Heino
20:23, aka one week's time. And in this video, what I wanted to do is I wanted to let you know everything that is going on and around in the world of hospitality that is here to help you. So do me a massive favor. Like this. Like this video. Comment below with BookDirect, share this into Facebook groups or wherever you're watching this and let's get stuck into it, shall we?
We have some breaking news now. The Boostly podcast is about to begin. Make sure you like this post comment bookdirect and share this video in Facebook groups. But now let me hand you over to your host, Mark Simpson.
Okay. Good morning, good afternoon, good evening, and welcome. Let me know if you are watching this live with me. I can see a few of you. Uh, it's always good to see everybody. Um, now what I want to do in this video, keep it nice and short, but give you all of the places to go to online when it comes to BookDirect Day to get ready. And there's free people, four people, including me, who are doing special things, giving you tools and templates and all of the things that you can take full advantage of it. Now, what is BookDirect Day? Well, Amy Heino, one of the most influential people that I've ever met in this industry, um, her company created this initiative in this day years and years and years ago to drive awareness to the people's when it's all about direct bookings and why it is important. And over the years on this day, millions and millions of engagement and reach has been achieved and it's all down to you. So we need you to be active on this day. So Today is the 1st of February 2023, which is a week away this time last year, I released the book Direct Playbook on that day to spread awareness and it went down so well, which is cool. This year there's no book, I'm out of books. But we can definitely do something to spread the awareness. And what I wanted to do, I want to share my screen. I wanted to give some flowers to the people that are helping and if you know anybody else who is doing anything, then please leave it, you know, in the chat and I will give them a shout out as well. I do realize how tired I look. It is one of the beautiful parts of having a baby form of our baby that that doesn't sleep. So first things first, let me share my screen, the first thing that is going on and let me know if I share this correctly. Yes, I am doing the first Things first that has happened was actually a boosting thing. So next week, five days of absolutely free training all around book direct day. But we're going to be tapping into this new phenomenon which is chat, GPT, pt, AI. We're going to do it for five days. So I really want to dive into what this is and how we can bring it into our businesses. So we're going to be doing lots of market research, we're going to be discovering avatars, we're going to be coming up with inspirational posts. But also as well, what we're going to be doing is we're going to be using Wednesday to implement, which is really exciting. We're also going to look at the future of it and, and all that cool stuff. But it's all going to be around next Wednesday and, and direct booking day. We're going to be looking to do lots of posts. Social media driving awareness now to get involved with this super simple just go boostly.co.uk forward/a for Apple, I for interactive AI. Put that in, put your email in and you're. And you're all literally good to go. We've got a special Facebook group. That's where all the training is going to take part. All it is is 30 minutes live video. Monday, Tuesday, Wednesday, Thursday, Friday. If you miss it, it will be recorded. But those that tune in live will get the ultimate benefits, just like always. The next one, I want to give a shout out to Tracy Northcott. Tracy got in contact with me and she has got some email templates which is really powerful because we interview lots of hosts all the time looking to dig into like the pain points. How come they can't do X, Y or Z. And when it comes to writing, people just don't know what to write or they just can't be bothered to write or they can't write. And people like Tracy are fantastic because she gives high hosts, you know, the tools that they need to get in front of a potential future booker and then with really good copy that shows how to turn a look at into a booker. So make sure you go and hit up Tracy on LinkedIn. Tracy Northcot, send her a message and I'm sure she'll be more than happy to send you across the link where you can get access to those templates. Talking about templates, let me move on to the next person, which is Mr. Paul Anderson. So Paul is fast becoming known as the Instagram King. He does lots of training with boostly boostly members when it comes to Instagram and he has got a checklist for you. When you grab that, make sure you go and grab it because he'll be giving you a real and some information to be using on Book Direct Day as well. So he'll be able to give you the content that you could just put into your business onto your Instagram on the day to spread the awareness of Bug Direct. I've seen a little sneak peek of this reel and it is fantastic. So make sure you go and check that out. To get to here, just go to boostly.co.uk forward/instagram Paul. All one word Instagram Paul. If someone can put that in the chat for me, that'd be great. I'll make sure I put it in the description above. And the final one is ICND I Coastal Net Designs. So diamond reach out to me couple of days ago and saying hey, we're going to be pushing out some content, some toolkit, some social media posts for Book Direct Day. Are you okay to share it? And I said absolutely. So come across to ICND and look for the, the Book Direct 2003 blog in here. It's got a toolkit which is totally free to download and, and the toolkit looks pretty cool. They say it gives you inspiration, colors, all those sort of cool things that you could be doing. And as well it gives you a little bit more of education about what today and what Book Direct Day is, is, is all about. So icoastalnet.com forward/blog forward/book direct day 2023 so these are the main places that I'm aware of that are doing something for BookDirect Day. Please make sure that you are part of it. The only way that this is really going to work, the only way that we are going to get the attention is if we can get enough people on that day spreading the word with posts, with emails, social media copy that's going out. And this is one of the main reasons why I'm doing the training next week is that we can get a group of people, we've got about a thousand, fifteen hundred people that have put their name down and it's growing by the day. And so we can get 1500 people to post out. Doesn't matter whether they've got one follower or if I've got 20,000 followers, we can really spread the awareness all at once. And let's see if we can get hashtag Book Direct Day trending, which would be unbelievable. So if you're in with this with me, leave a little comment below. Put hashtag book direct. If you want to find out more information and watch the video back or check the description above. Whether you've been watching this on YouTube or LinkedIn or Facebook or wherever this goes, pretty much live, I hit the button. Restream puts me everywhere. So thank you very much for tuning in. Wherever you are in the world, I always like to know where you're watching. So let me know and if you've watched it to the end, have a great day, have a great morning, have a great evening, wherever you may be around this world. All right, speak to you all very soon.
Having a blast, gonna get it on the Bruce Lee podcast Bruce Lee like Bruce Lee cuz it's so hard and the tea is loose leaf Making up those rhymes don't write it, just do it loosely Having a blast, gonna get it on the boost leap.
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