Short YouTube Short (Mark Simpson) advising creators to engage with industry-relevant content on platforms like TikTok and YouTube Shorts. The speaker emphasizes 'stitching' trending videos and framing news in terms of its impact on the creator's industry and audience—answering viewers' implicit question, "How does this affect me and our community?"
Absolutely. If there are things that are applicable to my industry and my audience, of course I'm going to not only want to talk about that, I'm going to want to stitch that video that you see happening a lot on TikTok and YouTube shorts. I'm going to want to talk about how that affects not only my industry, but how that affects my audience. Because that's what people care about, right? They say a lot of the times, especially when you're, when you're well known within your industry, people are sending you that, that article. Anyways, like, how does this impact me? How is this going to affect our community?
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