Mark Simpson, in a YouTube presentation about automating your business, argues that setting up automation lets bookings and newsletter signups run 24/7 with a properly configured CRM. He emphasizes a "set-and-forget" approach and urges viewers to grow their own customer database to avoid over-reliance on search algorithms or third-party platforms (e.g., AirDNA).
Now, the cool thing about what I'm saying to you now, and you may be watching this going, oh, that sounds like a lot of work, is that once you've set this up, a lot of it can be set and forget. You can pretty much leave it to run in automation, because you will have guests booking with you 24 7. You'll have people signing up to your newsletters or finding out more about you 24 7. And all of this can run in the background as long as you've got a CRM that can do this for you. Now, if you want to grow your business, and if you want to do this on your terms, if you want to make sure that you are not dictated by search algorithms or air DNA, the number one thing that you can do is start to grow your database today.
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