Mark Simpson discusses a critical mistake homeowners and management companies make when working with influencers: neglecting an aesthetically pleasing social media presence. Without it, influencer partnerships fall flat no matter how well-connected you are.
What's one of the biggest mistakes that you see a homeowner, a management company make when they first try and work with an influencer?
People get excited by seeing the size of the following and just assuming that because this person has 150,000 followers and you know that you create a deal with them where they're gonna post one photo from your home, that you're gonna get 10% of that followers in return. Like that. This one small little experience, and this small in return, deliverable, is going to max the exposure and the experience. Having a social media presence, if not just a beautifully esthetic page, that when you do work with someone who is a larger influencer and they bring the eyeballs to your page, that your page is esthetically pleasing, that they're like, man, I want to follow this and keep tabs, because I want to stay at this home.
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