Short YouTube video by Mark Simpson (uploaded Feb 28, 2023) advising property owners/managers to capture guests' contact information so guests become the property’s direct customers rather than remaining customers of OTAs. The provided excerpt emphasizes collecting contact details before booking and during a guest’s stay, and mentions using clever, non-third-party methods.
Definitely recognize that we can't just live forever on the OTAs. We have to make the people that come to our properties our customers, not their customers. So we very much understand that strategic problems. One is obviously just making sure that we collect all their contact information prior to booking and then being able to get all their contact information when they're at the property. So figured out some clever ways to do that. I don't require third party software or hardware.
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