Short excerpt from a YouTube video (hosted/created by Mark Simpson) arguing for being omnipresent across social media platforms when testing marketing tactics. The speaker recommends posting on multiple platforms, testing hashtags/keywords/SEO, and investigating why specific platforms may underperform for a given business rather than abandoning them outright.
I think to start, it makes sense to be omnipresent, right? You just never know with the right hashtags. And that's another thing I'd want to dive into. What hashtags are using? What keywords are you using? What SEO components are you using? Because a lot of the time you hear from people who say, I've attempted to be on every platform and just this platform or this one just does not work for me. I'd want to do a dive and see why that was the case. Because, you know, I'm sure with, you know, regards to your business, that your audience does exist on every single platform. It might be smaller than other. Other platforms, but nonetheless, it does. So my, my mentality is that when testing any new marketing, definitely makes sense to be omnipresent.
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