A short YouTube clip with Mark Simpson advising hosts to stay active online during lockdowns. He recounts that hosts who posted regularly (Instagram posts, videos, live updates) kept potential guests informed and were the first to get bookings when restrictions eased — calling this the "billboard effect."
When everybody was locked down and everybody was in their homes, it was the host that were turning up every day on social media, whether it was an Instagram post or a little video or a live video, talking about what was happening in the local area, keeping everybody abreast of the situation, letting everybody know when people could come and stay and book with them by simply showing up and by being present online. When the restrictions lowered and people could travel again, they were the first ones to get the bookings. It's called the billboard effect.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
