A short YouTube video by Mark Simpson ("Be Price Sensitive PART II") giving practical marketing advice for hosts and businesses to address customer price sensitivity. The speaker emphasizes clearly advertising special deals and discounts (e.g., longer-stay discounts), and highlighting local cost-saving information (cheap supermarkets, free activities) to reassure price-sensitive customers.
Make sure about price sensitivity that you address this, right? If you have a website, make sure you talk about this. You have special deals or discounts on longer stays. Really, really. Make sure they are clear there or ways that you can help them save money by booking your place. Very important. There's like cheap supermarket nearby or these free activities for the kids to do. That's important, right? You want to address the fact that people are price sensitive this year.
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