Mark Simpson explains why property and business owners need to post regularly on Facebook, Instagram, and TikTok. A gap of six to 12 months without posts signals your business is closed and kills organic reach. Staying visible means posting consistently.
If you have a Facebook page, Instagram account, TikTok account for your property, your business, your brand. In my opinion, when it comes to organic marketing, making sure that you are visible and you are viewable for your guests to be able to see you. Now, when it comes to organic on Facebook, whatever social channel you're talking about, the most important thing that you need to be doing is making sure that people can see that you are active. There is nothing worse for me when I go and do a marketing review of a business and I go and look at their social media and they haven't posted anything in six to 12 months, because what impression does that give to a future potential guest? They may even think you've gone out of business, you know? So make sure that you are visible, you are viewable, and you are posting content.
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