Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Be Visible: Optimize the Use of Your Social Media Accounts By Using Organic Marketing.

3 Jul 2023 · 1 min

Watch on YouTube

0:52

Mark Simpson (speaker) advises businesses/property owners to keep their social media (Facebook, Instagram, TikTok) active for effective organic marketing. The key point: be visible and viewable—regular posting signals to potential guests that you are active; long gaps (e.g., six to twelve months) can suggest abandonment or going out of business. Emphasis is on maintaining an active presence across channels.

Chapters

If you have a Facebook page, Instagram account, TikTok account for your property, your business, your brand. In my opinion, when it comes to organic marketing, making sure that you are visible and you are viewable for your guests to be able to see you. Now, when it comes to organic on Facebook, whatever social channel you're talking about, the most important thing that you need to be doing is making sure that people can see that you are active. There is nothing worse for me when I go and do a marketing review of a business and I go and look at their social media and they haven't posted anything in six to 12 months, because what impression does that give to a future potential guest? They may even think you've gone out of business, you know? So make sure that you are visible, you are viewable, and you are posting content.