Mark Simpson (speaker) reports on the performance of his book "Direct Playbook," two months after release. He explains how Amazon organizes books into categories and subcategories (e.g., Business → Entrepreneurship) and states that his book reached the top of these subcategory charts within a few hours of release, outperforming well-known authors in that niche.
Two months on from the release of the book Direct Playbook. And I've got some amazing little stats and things to share with you. So the, the way that Amazon works, you've got the books category, which will literally have every single genre in their fiction, non fiction. You know, you've got your likes of your Harry Potter's, all of those. Name your favorite book, it is in there. But then you've got Subcategory. So then it goes fiction, non fiction. Then you've got the business. Okay, so business is then broken down and you've got entrepreneurship. Entrepreneurship. You've got the likes of Stephen Bartlett, you know, you've got Tim Ferriss. Amazing people. The book managed to get, within a few hours, the top of those charts. Not just in hot releases, but the top of those charts.
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