Best value bundles that don’t cut profit
27 Jan 2026 · 1 min

1:12
Mark Simpson ditched deep-discount bundles for profitable ones by pairing stays with local experiences like Scarborough coast trips, adding low-cost premium touches like early check-in, and using direct-booking data to tailor offers. His approach raised profit margins by about 15% while cutting OTA reliance.
Questions this video answers
Mark Simpson.
Best value bundles that don’t cut profit.
2026-01-27.
About 15%.
Scarborough coast.










