What occupancy rate is given as an example?

Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Best Way to Protect Yourself Against Volatile in the Market

18 Feb 2023 · 0 min

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0:29

Short excerpt from a YouTube video (Mark Simpson) advising how to protect against market volatility: focus on location, product, and interior/guest experience (design). Maintaining high product quality lets you achieve and sustain high occupancy (example cited: 85% occupancy on AirDNA) and protects against competition concentrated in the middle of the market.

Questions this video answers

85% occupancy (on AirDNA).

The location, the product, and then once you're inside, I guess, experience the design. Those together create a product for us that we can achieve that 85% occupancy on air DNA, for example. And although there's more competition, generally the competition is centered around the middle of the curve. If you can maintain that level of quality, you'll be protected against volatility in your market. So that's the best way to protect yourself, is have a great product and people will book.