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Beware of Fake Followers: Exposing the Shady Side of Fake Influencers

20 Jul 2023 · 1 min

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0:39

Mark Simpson explains what a "fake following" is (users who pay for purchased followers) and cautions that influencers sometimes inflate follower counts to mislead brands. He notes many fake-follower programs exist and that detection software — with firms like Social Chain — can help identify fake vs. real followers. The clip is a short, conversational warning about the prevalence of bought followers and the availability of tools to detect them.

Chapters

And again, it's. It's sometimes hard to see if it's a real following or a fake following. And a fake following is somebody that pays for fake followers. There's so many fake follower programs and softwares and things out there, and unfortunately people do so to trick the brands to thinking, well, actually, hang on a second, this person is really popular because I've got 1 million followers, but 999,000 of them are fake and bought. So people do do that and people used to get caught out. Luckily, thanks to Social Chain and some really cool software that's out there, they can highlight when people are a fake follower or real follower. But anyway, you can go and you can start to follow.