Short excerpt from a June 19, 2023 YouTube video ("Bill's Mantra For A Successful Investment") in which Bill advises taking a contrarian approach to investing: avoid crowded/easy opportunities, differentiate how you host, stage, and design properties, and deliberately go opposite the herd.
I want to be different. When people are going down the easy path, I go down the hard path. When people are making investments in Gulf Shores, where we bring it. My wife and I have been investing there forever. We're out. I'm not investing there anymore. So one of the things that I look at is you got to be different. How you host different, how you stage different, how you design different in the properties that you buy, different in everything. So carve out your own path. And when. When you see the herd going this way, you need to go the opposite direction. That's kind of my mantra.
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