Mark Simpson (speaker) describes how online bookings have evolved: historically many listings required guests to submit inquiry forms, but OTAs such as booking.com, Airbnb, and Expedia Group have sped up the process by introducing Instant Book-style features that allow immediate reservations.
If you're in the industry 10 years ago, 15 years ago, 20 years ago, you'll know that it was different. There was a point in time where if you were listed online on a listing site, the only way that the guest could make a booking is if they filled in an inquiry form. And what the OTAs have done, booking.com and Airbnb and the Expedia Group, they have sped up Instant Book.
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