A short spoken segment (from a YouTube video by Mark Simpson) arguing that major booking platforms—Airbnb, Booking.com, VRBO, and Expedia—are powerful because consumers trust their brands. The speaker advises short-term rental operators to obtain accreditation and invest in industry-recognized approvals to offer equivalent guarantees and build consumer trust.
Let's talk about Airbnb and how powerful they are in the industry and booking.com and VRBO and Expedia. They are billion pound companies for a reason and it's basically because they have a consumer base that trust in their brand. What we have to do as short term rental operators is give consumers the same level of trust and guarantees. So when you can talk about accreditation, as in, we have invested as a company, we have gone out into the industry, we have identified who the accreditation trust factor is within the short term rentals in and we've invested and we've become approved.
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