Mark Simpson presents REPUSO, which pulls reviews from Airbnb, Google, Facebook and other platforms into one place and updates them live on your website. He says 92% of guests check social proof before booking, and the tool lets you filter to show only your best reviews.
92%
There's a couple of really cool tools. One that's called Repurso R a P U S O. What you can do with these kind of tools is it gathers all of your reviews coming from Airbnb, from your pms, from Google, from Facebook, from, from anywhere on the Internet. And what it does is it clusters it all together and you can set a filter system so you can say, well, I don't want my one star review showing up, but I, you know, I want my 4 and 5 star review so you can set the filter so, so say four stars. And what it does, it updates it in real time. So whenever you get a new review come in, it updates and shows it on your website. And again, this is really powerful because one of the main reasons why people leave your website is because they're looking for that social proof. There was an insane stat last year and it hasn't been updated since, but 92% of guests will look for some form of social proof before making that booking. And.
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