Short conversational transcript from the YouTube video "Boost Engagement: Identify Your Audience Via Ads" (Mark Simpson, uploaded April 1, 2025). Two speakers discuss validating marketing concepts before product creation by running Facebook reach or engagement campaigns targeted to clearly defined audiences to measure interest and decide which version to build.
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Our thing is let's put this concept together and then let's reach out to people and have them vote. So, again, leaning back on that marketing experience, we'll run Facebook campaigns that are just reach campaigns or engagement campaigns to see how many people are actually engaging with the two different versions of what we created and say, hey, I think for our target audience, who we can very clearly define in a Facebook ad, this is the way that we should go.
So ultimately, these are properties that, you know, the you've done the research, you've found what would work. But before, before actually creating it, you're putting it out there in front of people to see how, how much they are engaging with it to actually how much they want it, basically. And then once you've got that that data, you're then going, well, now I know exactly what I've got to create.