Boost Hospitality Facebook Competition * Episode 4

Welcome to the Boost Hospitality Podcast. My name is Mark Simpson and this is season five. In this season I'm going to show you how to run the perfect Facebook competition. I've been doing this training and this formula for the past three years now and every single time that I have run it within the Boostly community, it has had fantastic results. Hospitality owners have increased their direct bookings. They've gained over a thousand likes. That means more eyes are on their business and there's more people talking about it online as well. I'm going to show you the step by step, day by day instructions on what you need to do to not only run the perfect Facebook competition, but how you can get bookings on the back of it. So all you need to do to take part, go to www.boostly.co.uk Facebook and I will send you step by step video tutorials to back up the audio that I am going to send you, as well as some bonus material. So it's www.boostly.co.uk forward/facebook to join in. Hi, welcome to Friday 28th September. This is the third installment on how to run the perfect Facebook competition. And by now we should be a good four to five days in. You'll have had consistent sharing every day into Facebook groups. You'll have run Facebook ads which should be expiring today day. And what you normally notice at this point is that if you look at it like a roller coaster, you're starting to, if you don't do any further work, you're starting to notice a dip in the amount of people that are liking, commenting, engaging and sharing and entering your competition. So what I like to do at this stage is to give it a jab, give it a boost. And one of the best ways to do this is to give people a second chance to enter competition. The psychological aspect around this all is that when you get somebody to commit to entering something they want to win, doesn't matter whether you're giving away a free night stay at your property or a pen, people like to win competitions and it's no difference with this. So by coming in four to five days in on on this and by you going onto the thread, onto the exact comment of the post of how to win your prize and say, wow, thank you so much to everybody who has taken the time to enter, we've been blown away by the response. We are going to give everybody a chance to get a second name into the hat. All you need to do is X. Now what I'm going to do here is give you options. And an option depends on how you want the next steps to go. So the first one, and this is one of the new methods that I've got, and this is one that is really working well, is you're going to get them to say a magic word. So, for example, the magic word may be book direct, or it may be something that is relevant to you. Now, I mentioned on day one about chatbots, and if you have a chatbot, if you've got a Facebook messenger chatbot, one of the best things that you can do here is to go to your settings and add to acquire by comments. When someone puts in the word book direct, your chatbot kicks in. Now, if you don't know what that means, what I really recommend you do is you go into the hospitality community, you go and find my chatbot video and I'll explain how to set it up, how to create it and how to take full advantage. If you would like me to send you the video, all you need to do is to go to boostly.co.uk Facebook, go into the Dropbox folder and find that video. That's chatbot. If you've never heard of a chatbot, you haven't got a clue what it is, and you don't know what it is, and you don't want to know what it is, you can skip this bit, go forward a few minutes, but if you've got one and you want to take full advantage, this is how it works. So you've set up your chatbot, so when anybody mentions in your comments your magic word, which book direct would be really powerful, then your chatbot sends them a message and it says, thank you so much for commenting and for spreading the word about BookDirect. One final thing. Would you like to join our VIP club? All you have to do is type the word subscribe and we'll subscribe you to it. Now, what that means is that they're then subscribed for you to send them direct messages whenever you want. And that is so powerful if you think of it like email marketing. And I'll move on to email in a second. But when you've got somebody subscribed to your emails, you've got the ability to send them an email with a special offer or a promotion whenever you want. Now, imagine that, but in a Facebook message, open rates of emails are about 20 to 30%, open rates of chatbots at 90%, which is phenomenal. And those numbers will go down over time. But right now it's the perfect time to get involved. I've been using chatbot and this technique for boostly and for the granary since they've been around. And our bookings on the back of when we've got a special offer to send out or there's something that we want to put in front of our audience is phenomenal compared to emails or even just a standard Facebook post. So what you're going to do, set up your Facebook. So when anybody mentions the magic word that comes in in your post of your competition, you'll say enter the magic word book direct and you get two names into the hat. They mention the word book direct, they get the pop up and then they want to join the exclusivity. They want to be a vip, they want to join your group. People love doing this and especially if somebody who knows, likes and trusts you, somebody who's stayed with you in the past or somebody's really interested about you at this stage, that is a really effective way. Another way, if you don't want to get involved in the whole chatbot world, not yet and you have an email list, what I would do here is if you want to get a second name into the hat, all you've got to do is sign up to our email newsletter. Click here to do. So you put the link in, takes them to mailchimp, they create it, you get people signed up to your list. Again, this is a fantastic way. You'll be getting a good chunk of people signing up to your email list and it's people that you can contact in the future. The other thing to do, if you don't want to do email, you don't want to do chatbot, just get them to say the magic word. Just by saying a word that you've created, for example FAMI or BookDirect, it gets more people engaged. And when somebody comments on a post that they've commented on in Facebook, they will get a notification. So on their phone they'll get a notification just to say that somebody has commented on a post that they're commenting on. And they're more likely to go and check it out. And that is a really powerful tool. So today's task number one, get people to re engage, don't forget to go and share to three to five groups on Facebook. Groups, competition groups. By this you'd have been doing it for five days now and you'll be getting loads of traffic, which is phenomenal. Keep doing that three to five a day. If you want to mix up the groups and go post elsewhere, Be my guest. Secondly, give everybody a second chance to enter the competition. So go onto your post, go into the comments, use the script and then make sure they use a magic word. Either it's a chatbot, a link to your mailchimp account or to do something else. If you want to see a live example, go to www.facebook.com granary look at my pinned post and see what I have done for there. All right, good luck. Let me know how you get on your homework is just to let me know when you've done this and I want to be start seeing results now. Let me know if you're getting any inquiries, let me go. If you're getting any bookings, let me know how many new likes you're getting. Let me know what your reach is@markusly.co.uk and I'll be back. I've decided to extend this training to next week as well, so I'll be back on Monday 1st October with the next step on what you need to do.