A short transcript excerpt discussing how AI (e.g., ChatGPT) can speed up content creation and trend monitoring for social media, while emphasizing that AI alone may not make optimal creative or analytical decisions. The speaker argues for human oversight—a digital-marketing-savvy person—to interpret trends, adapt strategies, and ensure content performs effectively.
I think AI can definitely shorten the amount of time you spend searching for copy or content, creating content. And I know Everybody is using ChatGPT, it sounds like these days. Yes, I definitely think that that can shorten the amount of time that you spend creating those initial assets. I think in terms of content creation, AI definitely is a benefit when it comes to posting, and when it comes to monitoring trends and knowing how to apply the the lens of what creatively works on social, but also analytically, what's going to perform. Those things don't necessarily always get done correctly by AI. So that is where I would introduce some kind of person who understands digital marketing or social media on a more detailed, more adaptive level. I would want to know that this person was monitoring trends, that they understood how to kind of get the best action.
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