Mark Simpson explains how major platforms (Google, Facebook, Airbnb) use user-engagement signals to judge content quality. He recommends encouraging viewers to spend more time on an Airbnb listing—for example, prompting them to save the property to a wishlist or to view all photos—because those actions act as positive signals to Airbnb's ranking algorithms.
The way that the algorithms work and the way that Google, Facebook, all of them work, is that they want a user to go onto your page, onto your listing, onto your website, and they want them to stick around for a long period of time. The longer the people stick on there and Google or Facebook etc will will get that indicator that what they're looking at isn't spammy and they like it and they want more of it. It's the same with Airbnb. So if you can't get them to book, because we know that people like to faff and they like to click around, can you maybe get them to save the property as a wish list? Can you maybe get them to stick around to see all of your pictures? These are indicators that Airbnb will flag up in the computer in any algorithm that your listing is popular.
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