Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Bookings with Powerful Social Media Marketing Strategies

28 Sept 2023 · 1 min

Watch on YouTube

0:54

This YouTube discussion focuses on using social media and internal networking within a large real estate firm to drive direct bookings for short-term and midterm rentals. One speaker explains they run the midterm rental and Airbnb groups inside their firm's Facebook Workplace, which hosts close to 90,000 agents, and that they actively market in social groups and reach out to local real estate firms, attorneys, and mortgage brokers to generate referrals for people moving into the area.

Chapters

And you mentioned the marketing, which is what Boostly absolutely loves how you can market to not only get bookings, but direct bookings. So, yeah, share. Share any information you can about that.
Yeah, yeah. I do a lot on social in different social media groups. All of that. Facebook actually built something called Workplace. It's just like Facebook, except for it is for my real estate firm. And so we have close to 90,000 agents in our firm. And and so I run the midterm rental group and the Airbnb group within that company. And so I wouldn't say all of the agents know what I do, but a very large percentage of them know what I do. They know where my business is located. We've been very active with reaching out to local real estate firms, attorneys, mortgage brokers, all of that, to get their referrals for people moving into the area as well.