Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Business and Bookings with Online Reviews

5 Aug 2023 · 1 min

Watch on YouTube

0:49

Mark Simpson explains why businesses lose customers to booking sites like Airbnb and TripAdvisor. A review system costs under $20 a month and can return 100% on investment, since 87% of people check reviews before booking. Keeping them on your own site instead of sending them elsewhere makes the difference.

Questions this video answers

Less than $20 per month.

87% (from a 'recent study' cited by the presenter).

August 5, 2023.

Chapters

These types of systems and setups cost less than 20 bucks a month. But the beauty of it is, is that you can get well into a hundred, you know, 100% return of investment by having reviews on there. Because the recent study that came out was 87% of people have said that they will go looking for a review of your business. And when they bounce and when they leave your website, they never come back. Because once they start that search, again, they get sucked in by booking.com they get sucked in by Airbnb, they get sucked in by TripAdvisor. And once they go on to those sites, then their mousetrap kicks in, or they'll recommend other properties. So again, just for a very minimal outlay, every month will have really big benefits on your direct bookings.