Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Business: Embrace Sustainable Travel for your Guests

31 Jan 2025 · 1 min

Watch on YouTube

0:57

YouTube webinar by Mark Simpson (uploaded January 31, 2025) advising accommodation providers to market themselves as sustainable to attract eco-conscious travelers. The speaker claims roughly 80% of travelers prefer sustainable stays (citing booking/Expedia data), and argues that marketing sustainability leads to more direct and repeat bookings and better reviews. Recommendations are framed as low-cost or no-cost steps and include encouragement to communicate sustainability clearly.

Questions this video answers

January 31, 2025.

Around 80% (per booking/Expedia information).

Chapters

However you can get that message out, then it's important that you do that so people understand that you're a sustainable brand, that you're trying to do the right thing for the environment. And you will see the benefits coming back in terms of increased business, more direct bookings, more repeat bookings, better reviews. And those things are really important for building your business. Travelers are looking for sustainable accommodation. We think that from the information that comes out from booking and Expedia, around 80% of people would like to stay in a sustainable state. You can appeal to them through your brand if you market yourself and brand yourself appropriately. Taking the first step is sometimes the hardest. But a lot of the things that I will be recommending in these series of webinars are very low cost or no cost. So I'd encourage you to take that first step and talk about it. Don't be shy.