YouTube video (Mark Simpson) advising hospitality businesses to use CRM software and automated personalized messages to improve guest engagement. The speaker explains how modern, more affordable hospitality-focused CRM platforms let smaller properties collect guest data (e.g., birthdays, anniversaries) and trigger timed email/WhatsApp reminders and promotional coupons ahead of special dates.
You can also have reminders and systems and setups in place for where you can maybe even drop a call or a WhatsApp message. You can even go a step further now. And there's more CRM. So customer relationship management software platforms that have been built for hospitality businesses that have just been, you know, exclusive for the big hotels in the past, but now they're being made more readily available to smaller businesses that will again help with this. So you can collect your guests date of birth, you can maybe collect important date information like anniversaries and whatnot, load it into the CRM and then you can have triggers sent out. So say when it's a month before somebody's birthday or a month before an anniversary or a month before whatever, they will get an email to say if you need somewhere to get away for your special day, you know where we are, give us a call. Here's a little coupon, something like that.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
