Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Business with Referral Marketing: The Ultimate Win-Win Strategy

9 Mar 2024 · 1 min

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0:58

Mark Simpson explains a simple referral-marketing strategy where his organization refers approximately 1,000 annual guests to local businesses in exchange for a guest discount and a referral fee. The program: they notify businesses that they send many guests, ask what discount they can offer (example given: a 10% discount for guests), and receive a monthly tally from the business that results in a small finder's fee paid to Simpson's group. He frames the approach as low-cost, relationship-based, and easy to implement.

Questions this video answers

About 1,000 guests per year.

10% discount.

Chapters

We basically sent them guests. We said, hey, go check that. You want a place? You want things to do while you're staying with us, go check them out. We call the business owner and just say, hey, just let you know. We've got about a thousand guests that come through us every year, and we're sending them to you. First question, what discount can you offer to our guests when they come and stay with you? So first and foremost, a win for the guests. They got a 10% discount. Win number two, the business owner for from not having to do any marketing, any Facebook ads, any promotion he was getting a thousand guests being recommended to go to his place. Win for him. Win for a local business owner. Win number three for us is that every month he would tally up how many people would come from our recommendation and he would give us a cut. He would give us a little finders fee. Anybody's been to Vegas. Every single person is in on it and doing it. So why are we not doing it in our businesses? It's so easy to do. It costs no money. It's about building relationships.