A short interview/conversation from a YouTube video about how email marketing and SEO helped a small hospitality business achieve strong results. The operator reports averaging a little over 80% occupancy year-round (until the last six months) and commanding premium rates comparable to coastal properties. The discussion links effective marketing to financial benefits.
Just just to do any kind of email marketing, like you say, SEO and all the things that can get your business noticed. What, what impact has that had during your time with the business on, on the success of it?
Well, by being a little ahead of the curve, I think we've up until the last six months, we've probably averaged a little over 80% occupancy year round. So partly we're only small and we have that uniqueness, but it's enabled us to have very high occupancy and at premium rates. Our rates are similar to the rates that people charge for properties on the coast, right on the beach or right in the towns with the coastal aspect. So from a financial point of view, it's been very helpful.
That's really nice. It's really good to hear, because if you've made a fantastic product and obviously you're marketing it in the right way.
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