Mark Simpson endorses a book on talk triggers and word-of-mouth marketing. The core idea: no matter how good your product is, people talking about your business drives more income than paid marketing. The book uses hospitality examples but applies across industries.
This is a really important book for anybody who wants to grow their business through word of mouth marketing. And the reason why this book came on my radar is that a lot of the stories and a lot of the examples that Jay uses in this book is around hospitality. You can apply this philosophy of these books into any industry. And the main takeaway for me with this is that it doesn't matter how good your product or your service or your offer is. If nobody knows about it, then nobody's going to be able to buy from you. And you can spend hundreds of thousands of dollars in marketing and ad spend, but at the end of the day, the best source of income for your business will be people talking about your business.
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