Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Direct Bookings: Fill Up Your Email Database and Send Them Your Direct Booking Link

20 Jun 2023 · 1 min

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0:33

Mark Simpson (speaker) gives tactical advice for increasing direct bookings by using your email database. He recommends listing the property’s important dates and emailing them to your list with a clear call-to-action: only book those dates by booking direct, provide a phone number and a direct booking link (Boostly/website), and stress that availability is very limited to encourage urgency.

Chapters

And what you're going to do is you're going to list out those really important dates and bearing in mind, you're going to be sending this to the email database and you're going to say, hey, these are important dates, whatever they are, they're going to be unique to you, to you, and to you. And you're going to say that the only way they can book those dates to stay with you is if they book direct. Give them a cell phone, give them a link to your direct booking boostly website, I mean website. And then, and then you can say contact us and then make sure you put down these are very limited last minute availability.