Mark Simpson explains how to use email to drive direct bookings. List your key dates, tell subscribers they're only available through direct booking, include a phone number and booking link, and emphasize limited availability and last-minute openings.
And what you're going to do is you're going to list out those really important dates and bearing in mind, you're going to be sending this to the email database and you're going to say, hey, these are important dates, whatever they are, they're going to be unique to you, to you, and to you. And you're going to say that the only way they can book those dates to stay with you is if they book direct. Give them a cell phone, give them a link to your direct booking boostly website, I mean website. And then, and then you can say contact us and then make sure you put down these are very limited last minute availability.
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