A short YouTube tutorial by Mark Simpson about optimizing Instagram titles to improve discoverability. The speaker argues the Instagram title/name field is critically important for search results and recommends using the newly expanded 64-character limit to include relevant keywords describing the account, ideal audience, or business.
64 characters.
I go as far to say that for discoverability, this might be the most important thing to get right. Your Instagram title is one of the first places Instagram's thousands of algorithms will look to when returning a response to a search query. Yes, people search Instagram in much the same way as they might search Google. And so getting this little section right is a vital key to the lock that is discoverability. That title field, that name field, has recently been expanded, so now it can have up to 64 characters, which means you have a lot of space to include not just your name or your business name, but, and here's the key some keywords that relate to your account, your ideal guest, or to your business.
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