A short YouTube/podcast-style clip by Mark Simpson advising hospitality hosts how to increase direct bookings and boost income by messaging guests directly (WhatsApp/Telegram/text) to offer upsells and stay extensions. The video highlights simple, low-cost actions hosts can take (send arrival messages, offer extensions during gaps, partner offers) and closes with calls-to-action to follow Boostly.
Questions this video answers
WhatsApp and Telegram
instagram.com/boostlyuk
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cause it's so hard on the T is loose leaf making up those rhymes. Don't write it, just do it loosely. If you want my respect, you'll better butt direct. Mmm. Here are the words in the podcast. That's what comes next.
My name is Mark Simpson and I give hosts just like you the tools, the tactics, the training and the confidence to go and get your own direct booking so you're not over relying on the OTAs to do so. And I'm going to share with you one top tip that so many of you aren't doing right now. And it will boost your income in 2021 and beyond. But before I do that, please make sure that this is the first time that you've tuned into one of my videos or podcasts. Make sure that you subscribe, download more like. But most importantly, share this with a friend of yours who is in hospitality that could be in property hospitality that could just be an Airbnb for all I care to share it with them to give them the confidence. Because there is revenge travel coming in 2021 and I want you to be a part of it. I want you to be ready. Now, some of you may have guests in your property right now. Some of you may have guests maybe due to arrive very soon. But here's one thing that you can do that the OTAs will never do for you. Now, what you can do. Number one, every guest has got a telephone number attached to their booking, whether they book direct or via the OTAs. Now, normally, now see, we're in 2021. Upon recording, they give them their mobile telephone. And the majority of the world now have either WhatsApp or Telegram on their phone. So these are free messaging tools. So what you can do when they arrive, whether this is you, or if you outsource this to a member of staff, just send them a WhatsApp, a voice note, a text message. It could be copy and paste if you're literally really busy and you're doing all of the things. But what you need to do is send a text message. Now, what you can do right here is say, hey, Mr. Guest, is there anything we can do for you? Is there anything we can get you? So this again comes back to Upsell. I spoke about this on an earlier lesson with the power of the Upsell. It's what we can learn from hotels really well to say, hey, Mr. Guest, what can we do for you? Anything we can get you. And again, if he says, yeah, sure. Then you could just list off any partnerships you've got or anything that you could do. Another one you could do, which is really clever. Look at your calendar. So look at your PMS and then look at the date that they're due to checkout and then have a look at the date that they're due to check in. The next guests are due to check in. So if it's like a three or four day gap between guest number one leaving and guest number two arriving, you could simply send a text message. It's free to do, takes less than two minutes. It can be a voice note saying, hey, Mr. Guest, just to let you know, the next party don't arrive for another four days until after you check out. Would you like to extend your stay for three extra days and enjoy a little bit more? Number one, you could give them a discount. Number two, it's really hard to sell that three or four days. So by doing this you can get extra income coming in and it's direct, so there's no commission. So you can afford to give them a bit of a discount for doing so. You can either discount or say, if you do, I will treat you to a takeaway. Something as simple as that could be. The difference between small little changes could be 6, 5, 6 figure bumps in your overall income for 20, 21 and beyond. So super simple. One easy money. But so many hosts are not doing. Utilize WhatsApp, utilize Telegram, utilize free text messaging and just give it a go. What's the worst they can say is no. All right. My name is Mark Simpson. If this is the first time that you have seen this video or listened to this podcast, please do me a massive favor. Like subscribe. Subscribe and share and tell the world. If you want to reach out to me directly instagram.com boostlyuk or you can just go to Boostly UK right now and grab a five step guide on how you can increase your direct bookings. Speak to you very soon. Whoa.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cause it's so hard and the tea is loose leaf Making up those rhymes don't write it, just do it loosely.
