YouTube video by Mark Simpson (uploaded Oct 12, 2023) advising creators to post daily to stay top-of-mind and make accounts "sticky" for algorithmic reward. Emphasizes simple daily actions (posts, stories) and the creator’s role as a local-area ambassador highlighting places and activities to keep audiences returning.
The most important thing that I think everybody should be doing is that you should be posting something every single day online. Now, that may again, sound daunting, but it really isn't. Even if it's just a post, a story, or just doing something consistently every single day, you will stay top of mind. Because every single one of you, you are an ambassador of your local area, talking about the local area, places that they like to go, places like to see. Because again, at the end of the day, if you can get someone to keep coming back and checking in with you on a daily basis, you're making your account sticky. And again, you will be rewarded in the algorithms. But most importantly, you're staying top of mind. So right now, everybody is planning.
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