A short YouTube tutorial by Mark Simpson giving practical tactics to increase a listing's search visibility. The speaker advises adding searchable attributes (e.g., pool, king bed, workspace, pets) so listings appear in more filtered searches, using Market Dashboard to check local demand (pets), and adjusting pricing (e.g., set $99 instead of $101) to match common price filters.
Chapters
When you look up the funnel and you're looking at the data, this is how to find that and get that. Once you have that, though, and you know those numbers, you're thinking, well, how do I improve on those steps? If you want to show up in more searches, you want to add things that will allow you to show up in more searches, right? So the things that have filters, pool or king bed or workspace, things like that, you want to add those so that you show up in more searches. Sometimes pets, right? Lots of people search for pets. And you can use Market Dashboard to see if pets are something that people respond to in your area. Obviously, price. People filter for price. Things like the 99s, right. And what I mean by that is I've had listings before that are smaller condos where it's a. You put 101 as the price and then you set it to 99, and suddenly everybody has been filtering for $100 and less. And so now it just. It explodes, right?