Mark Simpson tells property hosts to post about guests instead of the property itself. Share photos of John and Sarah during their stay, narrate what they did, and ask permission first. Guest stories beat self-promotion.
Instead, what you need to be doing is you need to be talking about the guests. You need to be talking to your ideal guest about your future potential guests. You need to be asking the question and talking about them. So instead of posting up on social media, showing off your guest bedroom or X, Y and Z, see if you can get pictures of your guests when they're being to stay at your property and see and ask them if you can share it. So instead of going, look at me, look at me, look at me instead, you would post about this is John and this is Sarah. They had a fantastic stay with us. Thank you so much for sharing the picture. This is on the day that they did X, Y and Z, they stayed with us in da da da da da. Again, thank you very much.
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