Mark Simpson (speaker) gives short-form coaching on improving social media engagement for hospitality hosts by centering posts on guests rather than self-promotion. He recommends using photos and stories of real guests (with permission), describing their activities and thanking them, instead of showing off the property and saying "look at me."
Instead, what you need to be doing is you need to be talking about the guests. You need to be talking to your ideal guest about your future potential guests. You need to be asking the question and talking about them. So instead of posting up on social media, showing off your guest bedroom or X, Y and Z, see if you can get pictures of your guests when they're being to stay at your property and see and ask them if you can share it. So instead of going, look at me, look at me, look at me instead, you would post about this is John and this is Sarah. They had a fantastic stay with us. Thank you so much for sharing the picture. This is on the day that they did X, Y and Z, they stayed with us in da da da da da. Again, thank you very much.
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