A short YouTube talk (speaker A) listing practical tools for improving social media strategy: note-taking apps on phone/computer, a scheduler (ContentCal) for Twitter/LinkedIn, Planoly for visually planning Instagram grids and hashtags, and using an awareness diary to create content tied to awareness days. The focus is on easy, brand-focused content planning and scheduling.
The biggest thing that I use is notes on my phone and on my computer, which I love notes. And the other really good thing is a scheduler. I use content cal. I don't know if you've heard of that. It's really good for scheduling Twitter posts and LinkedIn. And Planaloy is fantastic for planning out an Instagram grid where you can just really see visually how it's going to look and getting your hashtags in and, you know, really, really focusing on your brand. Plan the loy. And the other thing is an awareness diary for awareness days so that you can create content around little pig points in your business. So you're always talking about something new than starting conversations. So, yeah, those are my tools.
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