Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your STR Business: Daily Strategies for Success

9 Dec 2024 · 0 min

Watch on YouTube

0:27

Short excerpt from a YouTube video by Mark Simpson giving actionable advice to short-term rental (STR) operators: do a new-business activity every single day (suggested 30 minutes), aim to improve by 1% daily, and reduce reliance on OTAs. He cites moves from ~90% OTA reliance down toward 80% and 70%, and states a personal "sweet spot" target of 65% direct bookings and 35% OTAs.

Questions this video answers

30 minutes per day

Do 1% better every day

65% direct, 35% OTAs

He references moving from 90% reliant on OTAs to 80% and 70%.

Do a new business activity every single day. You need to get better at new business every single day. 30 minutes of new business, whatever that may be. Do 1% better every day, and you will go from 90% reliant on OTAs to 80 to 70. And we talk about this sweet spot. I personally think 65% direct, 35% OTAs. That's my sweet spot, and I'll commit to that if you can get there. You're cracking and you're doing more than 99% of the other people in your area.