Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Websites Conversion with a Powerful CTA Hack

7 Aug 2023 · 1 min

Watch on YouTube

0:46

A short YouTube video by Mark Simpson (uploaded Aug 7, 2023) giving practical advice for increasing website CTA click-throughs by altering button design. Main claims: making CTA buttons visually distinct (for example, using a red button instead of green) increases attention and can double click-through effect; recommends boxing/highlighting CTAs and reviewing Boostly site buttons as examples.

Questions this video answers

Mark Simpson

August 7, 2023

Changing the button from green to red (claimed to have "twice as much effect").

Chapters

People have a book now button or they have a click to check availability or whatever you want to call it. But the often at a times is that it's just masked in with the menu that if your button is colored then it's more likely to get a click through. Did you know this? When you change a color, it has so many different effects and emotions. The best color to have is red because it it drives attention. Did you know that if you change your your button from green to red, it has twice as much effect? So what I want for you to do go to your website first and foremost. And again, if you're on a boostly website, go and look at all of our click to action buttons. They stand out. And what I want you to do is put a box around it and see what impact.