Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boost Your Websites Trustworthiness with Authentic Testimonials

5 Aug 2023 · 1 min

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0:32

Mark Simpson (presenter) advises website owners—especially short-term rental hosts—that visitors look for trust signals, notably authentic testimonials. He criticizes common practice of copy-pasting platform reviews (e.g., Airbnb) onto websites because they appear inauthentic, and notes he has tested software—specifically a product called "Reviews"—designed for short-term rentals that can present testimonials more credibly.

Chapters

Now, when somebody lands on your website, they're looking for several things. They're looking to see that you are a trustworthy business. And what they're looking for is they're looking for testimonials. Now, so many people I see do this wrong. They just copy and paste something in from an Airbnb review or something like that and just put it on the website. But they do not look trustworthy. They do not look real. So I've been messing around with a few different types of software, but Reviews is one that has been specifically designed for short term rentals.