Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Boosting STR Business: The Power of Cold Calling

4 Apr 2024 · 1 min

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This YouTube video (Mark Simpson) presents practical short-term rental (STR) business growth tactics. In this excerpt (tip #5), Simpson describes using cold calls to local businesses that send contractors/subcontractors to Justina's properties: gather the best contact, make a low-pressure introductory call describing the portfolio and services, and build direct relationships so those businesses contact the host directly instead of searching booking platforms.

Chapters

Number five, cold calling. What we noticed, especially in leads for Justina's properties, is that there were several businesses that were responsible for sending contractors and subcontractors to the area. What we did is we got the contact information of the best person to speak to at those businesses, and we dropped a call and we picked up the phone and give them a call. On this phone call, we weren't trying to do the hard sell. All we're doing was introducing ourselves and our portfolio and how we could help. By doing so, we're able to establish relationships and contacts so that, in turn, when those businesses need to send their contractors or subcontractors to leads, the next time, they're not going to go and search on booking.com, they're not going to go search on Airbnb. They've got a direct contact in just email.