Mark Simpson (speaker) discusses hospitality strategy for city-centre hotels in 2021 amid the pandemic: guests seek wellness and different experiences, but city locations lacked leisure/tourists and should therefore differentiate to attract current demand (key workers, business people, workations), e.g., by providing dedicated workspaces or desks. He notes that as vaccines roll out, leisure and events should return.
The wellness thing is important, but what is it is interesting to me is still, even in 2021, your guests are looking for something a little bit different. Now, if you've got a city centre location, yes, you may be struggling. You would have had to focus solely on business because there's not much leisure, tourists. So what you need to do is, how are you different? How can you be different from everybody else? So how can you appeal people in now? This is not always going to be the case. The more that vaccines are rolled out, the more that the confidence is there. Big cities, you know, and events will start to come back. The cities will get the leisure industry. But for now, cities, let's speak to you very quickly for a second. What can you be doing to separate you from the rest? You have to solely focus on who you can attract right now, which is key workers, business people, etc. So what, what can you do? Are you really focused on those workaways, workations? Have you put a computer desk in, for example? Have you specifically designed a working area?
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
