A short transcript excerpt where a speaker discusses hashtag and keyword research strategy for social media. The speaker recommends spending time upfront to create hashtag collections—groups of ~10–30 hashtags organized by theme or campaign—and mentions using the tool Flick to generate and manage these collections to include broad, mid-tier, and niche hashtags for discoverability.
On the sort of keyword and sort of hash tag research. Again, I'd like to say I'd spend 15 minutes every post, but I try and do a lot of that at the beginning as part of the strategy to create what I would call hashtag collections. So it's like a series of maybe 10 to 20 hashtags around certain themes or campaign areas that I want to look at. And then I will search those hashtags and bring those into the collections so that I've got a nice selection of a couple of big ones, a couple of middle ones, but then more specific ones, like Kim mentioned, that are really going to sort of drill down the detail of where what you want to be found for. So I've actually gone over to use another tool called Flick, which basically allows me to develop these collections by putting in keywords and then developing 10 to 20, 30 collections of different hashtags around certain themes.
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