Two speakers explain how short-term rental hosts can tap into a network of 170,000 traveler-creators who stay at properties and post about them on Instagram and TikTok. The strategy uses authentic guest content instead of traditional marketing to drive direct bookings.
April 11, 2024
170,000
I feel is key to a successful book direct strategy. By incorporating.
Social media that's incredible. We take a not a different approach. I've been building a content army of travelers. So these are people that want to be content creators that love traveling. They're already doing it, so it's not like I need to pay them to travel, but they want to find cool places to stay, they want to talk about the places they're staying at and they also want to talk about what they're doing at the property and beyond. And so we send our content army into the world. There's 170,000 of them and they go stay at properties and post about it. And so the hope there is that we can just keep building that that army of sorts and connect really the content creator travelers through the short term rental hosts and showcase what a really great experience is all about. So I definitely think social media is a massive tool that should be used by every Host and Instagram, TikTok, LinkedIn, meet your guests where they are and share your story.
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