A short YouTube segment arguing that businesses should humanize themselves by showing real people (faces) — especially on About Us pages — because humans are wired to recognize and trust faces from infancy. The speaker claims that visible human faces make a business more relatable, likable, and likely to earn customers’ trust and loyalty.
According to business.com when a consumer visits your website for the first time, they'll head to the About Us page to determine if they can trust you. They want to know your story and to see if you have the experience, knowledge, and expertise to solve their problems. To me, the bottom line here is to show your face. Why? Because since we were babies, our brains have been set up to recognize faces, being before any other shape. People want to do business with people, especially ones they know, like and trust. So if we want to humanize our business to connect with guests, we need to give it a face. When your business shows a human side, it creates a personal connection that makes it more likable and friendly. People instinctively trust faces because they feel relatable and familiar, and that can foster brand loyalty.
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