To escape Airbnb and VRBO fees, start by listing on those platforms but collect guest data from day one. Over months and years, use that data to drive direct bookings, build a loyal customer base, and keep more profit.
Chapters
Yeah. Guest data collection is the foundation to building any brand, and it's the foundation to becoming independent of the OTAs. So Airbnb, VRBO booking, these are all the starting places that you need to be listing your properties when you get started with short term rentals. But the goal should be, over time, to get fewer and fewer of those bookings from OTAs, so that you can not only become more profitable, but also less dependent on swings in demand or changes in algorithms. And you can really de risk your short term rental portfolio. So over time, by collecting data, you'll just find that more bookings will come to you directly, and after a year, two years, three years, you'll have a database of thousands, if not tens of thousands of guests who love your brand, who want to come back and stay directly with you.