Short excerpt from a YouTube video in which a speaker describes how LinkedIn became central to their business strategy since the first COVID-19 lockdown. The speaker reports moving from dabbling to regular posting of value, opinions, and questions, and notes that concrete business results (clients/business inquiries) began to materialize around October as a result of that activity.
Well, for my business, LinkedIn has been the top of the agenda, especially since the first lockdown. I have to admit that I kind of dabbled in it before that, and then I made a conscious decision to kind of really go for it since the first lockdown and post on it regularly. And I post lots of value on there, lots of opinions, you know, ask lots of questions. And I have genuinely seen the fruition of that probably since about October time, with people coming to me and sort of client business due to that work that I've done.
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