Mark Simpson explains how property owners lose 18% commission to platforms like Booking.com and VRBO. Move guests to your own website instead and keep that money for marketing and customer retention.
Really prioritize your effort into getting bookings from the channels that you like the most, the times of the year that you like. And again, a lot of these channels charge 18% commission to get bookings. So if you find that booking.com or VRBO or Marriott Homes and Villas give you the best customer types at a certain lead time window, you're going to want to ask yourself, how can I capture these exact customers directly for the same price that they're willing to pay? Vrbo? Can I get them onto my website and keep that 18%? Because then that 18% that you're saving on service fees can all go towards customer recapture, ad campaigns and marketing budget. It's money that you get to put back in your pocket.
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